Vorlesung International Management (in Englisch)

Termin: SS 98 Mi. 14.00-16.00 Uhr  

Inhalt der Vorlesung

1. The Field and Patterns of International Business

2. International Business Theories

3. FX and International Money Markets

4. International Monetary Systems

5. Balance of Payment

6. International Trade Framework

7. International Legal Environmental

8. Global Business Strategy

9. Organization of the MNE

10. Cross-Cultural Management

11.Multinational Marketing

12. International Human Ressource Management

13. Summary and Review

 

Grundlegende Literatur:

Wheelen, T.H./ Hunger, J.D. -Strategic Management and Business Policy

 

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Dienstag, 05. Oktober 1999 12:40